Advertising & Social Impact
Commercials, corporate documentary and public-interest campaigns developed across live action, documentary texture, social communication and early commercial VR.
Commercials, corporate documentary and public-interest campaigns developed across live action, documentary texture, social communication and early commercial VR.
Advertising, branded stories and corporate documentaries directed across live action, performance, documentary texture and integrated campaigns. Work recognised by Red Apple, IDEA, White Square, Kyiv International Advertising Festival and Golden Hammer.
Commercials · corporate documentary · branded content · campaign directionDirector and Creative Director of the Social Advertising Laboratory: public-interest campaigns developed as authored communication rather than institutional messaging, with recognised national and international awards.
Creative direction · social impact · public campaigns · media managementEarly commercial immersive work for brands and broadcasters, including Mazda safety films and Secret Agent CX-9, TNT’s Feel Our Content, Miller Global Party, Yandex.Taxi VR Cinema, Samsung BeFearless and 2×2 projects.
VR direction · stereoscopic 360° · branded activation · location-based experienceCommercial and public-interest work has received festival and campaign awards throughout Georgy’s directing career.
Red AppleBronze · Public Service Advertising · 2007
White SquareInternational Advertising Festival · Third Prize
IDEA!National Advertising Festival · First and Third Prizes
SuperfestOutstanding Social Advertising · California · 2008
G8Best Innovative Interactive Project · 2019
Red JolborsSilver Prize · Kyrgyzstan · 2015
AU VisionsBest PSA · Media That Matters · 2014–2015
Golden HammerGrand Prix · Latvia